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The Importance of having an Ideal Avatar for Your Business and How to do it

I asked her who her ideal client was and she said “all people ages 18-60,” if this is your ideal client too, keep on readin’ my friend…

We’re course creators because we want to help people, right? Right.

But the thing is that when you try to serve everyone, you’ll actually end up serving no one. Not always fun to hear, but who else is here for the real advice?

One of the most important pieces in marketing your message is learning to speak to one person. I like to refer to this “one person” as your ideal avatar.

You should know who they are down to their exact age, if they have kids, if they have pets, where they live, where they shop, etc. You should be able to describe them like you’re describing a friend.

Now just because your ideal avatar has an exact age doesn’t mean you’ll be turning away anyone who is not that age. It just means that your messaging will resonate far deeper, with people similar to this, and in turn...

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