Natalie Hodson: Pivoting Your Business to Follow Your Passion

Uncategorized Oct 08, 2020

Natalie Hodson is a mom of two and an influencer who is best known for her ability to connect with women and their real-life situations. Natalie’s wildly popular blog and social media presence gets more than 3 million monthly unique visitors.

Her greatest strength with audiences is her ability to present the most understandable content, with a flair of vulnerability- making her instantaneously likeable for any audience. Natalie has built a multi-million dollar empire in just three short years writing and selling digital products: ebooks, membership sites, and courses.

This is a very exciting episode where Natalie talks to me about her pivot in her business.  She went through a massive change in the past couple years and it is inspiring to learn about!  One of my favorite things she said was that she stopped sharing sports bra pics because she didn't want to have to show off her body to sell products anymore.  

I think that is something that a lot of people can emphasize with as many online marketing gurus teach to sell yourself as your product.

But without further ado!  Here are the show notes for this amazing episode!

1:21 Natalies Pivot story.  How she got started, how her business evolved and why she wanted ta change

5:50: Being true to yourself.  How Natalie identified her story and how she was telling it to herself.  Her method for being vulnerable without being fake, and making that vulnerability a strength.

10:10 The biggest confidence booster that Natalie has ever experienced.  Her method for setting goals and hitting them every time.

11:40 How exactly Natalie pivoted away from one business to focus on another aspect, without having to shut down!

15:20. How Natalie figures out how to tell her stories and who she should tell them to.  It is an ingenious way to make sure you are talking to the right people in your audience and not attracting the wrong ones.

You can get ahold of Natalie at her website

Or you can reach out to her on her instagram at



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